Soundwave Nitro Coffee Co. by Left Hand Brewing

Left Hand Brewing Company is a leader in the food and beverage space, specializing in the Nitro craft beer world. They are bringing that expertise to coffee by creating a full-sensory, on-the-go Nitro coffee brand under the new company of Soundwave Nitro Coffee Co. SNCC always puts quality first, uses the best organic ingredients and amplifies the senses. Coming soon to market, the brand will debut 4 coffee options: black, vanilla oat latte, salted caramel, and a rotating seasonal flavor: raspberry truffle. SNCC aspires to be a national brand available anywhere ready-to-drink beverages are sold. I was hired to create a unique logo, branding, packaging and print material to represent the brand name and mission.  I sought to refine typographic elements of psychedelic rock posters from the ‘60’s and ‘70’s in my brand identity and package design. I feel this successfully amplifies the wave shape in a subtle and contemporary way. The Soundwave brand identity consists of a fresh and punchy color palette and bold, dynamic graphics. The brand identity is loud but not boisterous, edgy but not irreverent and timelessly cool.

Services | Brand Package

Brand Exploration

Logos + Supporting Marks

Color Story + Typography

Merchandise | Tote Bags, Tees, Hoodies, Hats, Stickers

Physical Assets | Interior, Exterior, Packaging, Sales

Brand Guidelines